Hollywood is finally embracing diversity and becoming more inclusive. This trend is evident with recent success in superhero movies like Black Panther, Shang-Chi, The Eternals, and the upcoming Ms. Marvel TV series based on the first Muslim female character, Kamala Khan. The Industry is ready for a new Muslim superhero that accurately portrays the Islamic faith and culture created by Muslims, not Hollywood, which caters to a growing population of 1.8B global Muslims across 50 countries. Break-away drama hits like Dirilis: Ertugrul from Turkey have set a world record with more than 3B global views and translations in 39 different languages. With a massive $270B TAM in the global Muslim entertainment market, content like Ertugurl and new streaming services Nurflix and Durioo plus are proof that Muslim-centric content is paving the way for new business opportunities and narratives. A lucrative world of superheroes with a proven box office record is a perfect fit for an IP like BURAAQ, which the Muslim world can relate to and call their own.
In addition to elements like action, adventure, mystery, and intrigue of a superhero genre, BURAAQ has some unique ingredients that set it apart. A diverse set of exciting characters from different backgrounds, ethnicities, and religions. It has an international appeal with an entertaining storyline that spans different continents, bridging the gap between cultures and their peoples. Most of all, BURAAQ is not your typical Superhero. He is firm in his faith and proud of his Muslim identity. His spiritually solid character is what makes him different from other mainstream superheroes. He represents the faith-based values and principles woven into the Muslim world's fabric.
Unfortunately, Hollywood is disconnected from this reality and cannot produce content for the Muslim world without triggering controversy. BURAAQ, conceived, created, and curated by Muslims who understand what matters to a global Muslim community, has built a solid and loyal social media fanbase, even with confined resources and budget. Print and digital comic books combined with the newly launched animated web series have supercharged the community effect. A continuous stream of comic books downloads and a 1200% increase in Youtube subscribers since the launch of the web series in 2019 has left our fans hungry for more and they are eagerly waiting to see BURAAQ in mainstream media.
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